The power of language: How words shape people, culture (2024)

Speaking, writing and reading are integral to everyday life, where language is the primary tool for expression and communication. Studying how people use language – what words and phrases they unconsciously choose and combine – can help us better understand ourselves and why we behave the way we do.

Linguistics scholars seek to determine what is unique and universal about the language we use, how it is acquired and the ways it changes over time. They consider language as a cultural, social and psychological phenomenon.

“Understanding why and how languages differ tells about the range of what is human,” said Dan Jurafsky, the Jackson Eli Reynolds Professor in Humanities and chair of the Department of Linguistics in the School of Humanities and Sciences at Stanford. “Discovering what’s universal about languages can help us understand the core of our humanity.”

The stories below represent some of the ways linguists have investigated many aspects of language, including its semantics and syntax, phonetics and phonology, and its social, psychological and computational aspects.

concept of Republicans and Democrats thinking differently

Image credit: Getty Images

Understanding stereotypes

Stanford linguists and psychologists study how language is interpreted by people. Even the slightest differences in language use can correspond with biased beliefs of the speakers, according to research.

One study showed that a relatively harmless sentence, such as “girls are as good as boys at math,” can subtly perpetuate sexist stereotypes. Because of the statement’s grammatical structure, it implies that being good at math is more common or natural for boys than girls, the researchers said.

Language can play a big role in how we and others perceive the world, and linguists work to discover what words and phrases can influence us, unknowingly.

Image credit: Getty Images

Social Sciences

How well-meaning statements can spread stereotypes unintentionally

New Stanford research shows that sentences that frame one gender as the standard for the other can unintentionally perpetuate biases.

Social Sciences

Algorithms reveal changes in stereotypes

New Stanford research shows that, over the past century, linguistic changes in gender and ethnic stereotypes correlated with major social movements and demographic changes in the U.S. Census data.

Humanities

Exploring what an interruption is in conversation

Stanford doctoral candidate Katherine Hilton found that people perceive interruptions in conversation differently, and those perceptions differ depending on the listener’s own conversational style as well as gender.

Social Sciences

Cops speak less respectfully to black community members

Professors Jennifer Eberhardt and Dan Jurafsky, along with other Stanford researchers, detected racial disparities in police officers’ speech after analyzing more than 100 hours of body camera footage from Oakland Police.

How other languages inform our own

People speak roughly 7,000 languages worldwide. Although there is a lot in common among languages, each one is unique, both in its structure and in the way it reflects the culture of the people who speak it.

Jurafsky said it’s important to study languages other than our own and how they develop over time because it can help scholars understand what lies at the foundation of humans’ unique way of communicating with one another.

“All this research can help us discover what it means to be human,” Jurafsky said.

Stanford PhD student documents indigenous language of Papua New Guinea

Fifth-year PhD student Kate Lindsey recently returned to the United States after a year of documenting an obscure language indigenous to the South Pacific nation.

Students explore Esperanto across Europe

In a research project spanning eight countries, two Stanford students search for Esperanto, a constructed language, against the backdrop of European populism.

Chris Manning: How computers are learning to understand language​

A computer scientist discusses the evolution of computational linguistics and where it’s headed next.

Humanities

Stanford research explores novel perspectives on the evolution of Spanish

Using digital tools and literature to explore the evolution of the Spanish language, Stanford researcher Cuauhtémoc García-García reveals a new historical perspective on linguistic changes in Latin America and Spain.

Language as a lens into behavior

Linguists analyze how certain speech patterns correspond to particular behaviors, including how language can impact people’s buying decisions or influence their social media use.

For example, in one research paper, a group of Stanford researchers examined the differences in how Republicans and Democrats express themselves online to better understand how a polarization of beliefs can occur on social media.

“We live in a very polarized time,” Jurafsky said. “Understanding what different groups of people say and why is the first step in determining how we can help bring people together.”

Social Sciences

Analyzing the tweets of Republicans and Democrats

New research by Dora Demszky and colleagues examined how Republicans and Democrats express themselves online in an attempt to understand how polarization of beliefs occurs on social media.

Social Sciences

Examining bilingual behavior of children at Texas preschool

A Stanford senior studied a group of bilingual children at a Spanish immersion preschool in Texas to understand how they distinguished between their two languages.

Humanities

Predicting sales of online products from advertising language

Stanford linguist Dan Jurafsky and colleagues have found that products in Japan sell better if their advertising includes polite language and words that invoke cultural traditions or authority.

Language can help the elderly cope with the challenges of aging, says Stanford professor

By examining conversations of elderly Japanese women, linguist Yoshiko Matsumoto uncovers language techniques that help people move past traumatic events and regain a sense of normalcy.

The power of language: How words shape people, culture (2024)

FAQs

How language shapes people and culture? ›

Language allows us to share knowledge, ideas and stories within our group, but almost as importantly, it allows us to protect this knowledge from outsiders. In this way, language identifies us as belonging to a particular culture, while excluding everyone else.

How is language power for a culture? ›

Languages have the power to build and connect different societies through learning about ideas, perspectives, and behaviors that may be different from one's own culture. Language also helps to preserve cultures and knowledge and allows for ideas and information to spread worldwide.

How does language help to shape cultural identity? ›

Language is one of the determiners of understanding people's culture in the world. When a speaker communicates a particular language people may speculate about the origin, nationality, culture, religion and ethnicity of the speaker as language reflects embedded cultural identities of people within a language.

How does the power of language affect people? ›

Language impacts everyone starting from the day they are born. Words mirror how one feels and thinks. The moment people say something, they are already inevitably shaping the world — and even more so in the case of journalists, because they provide society with a frame of reference for interpreting reality.

How does language affect culture? ›

This means that the language you speak reflects your values and beliefs. According to anthropological linguist Daniel Everett, language can be considered a cultural tool to relate a community's values and ideals and is shaped and molded by these residents over time.

How can words shape and reflect culture? ›

Language is created and shaped by the needs of a culture as it changes. Language is more than words, and includes the way we speak in different accents and dialects. Language also includes coded cultural messages understood by those within a culture, but not necessarily by those outside it.

What is the real power of language? ›

The power of language extends far beyond mere communication. It molds our thoughts, emotions, and perspectives, ultimately shaping the world in which we live. Throughout the history of philosophy, thinkers have recognized the transformative potential of language.

How can language be powerful? ›

It alters what we remember, how we perceive ourselves and those around us, how we feel, the insights we have, the decisions we make and the actions we take. The Power of Language lays bare how the different codes we use to think about the world change our place within it.

How language plays an important role in culture? ›

As language plays very important role in the development of a person personality. Not only in personality but by learning more than one language it can develop person's cognitive skills, learning more than one language also important in social development of person.

What is the relationship between language and power? ›

What is the relationship between language and power? Language can be used as a way of communicating ideas and for asserting or maintaining power over others. Power in discourse refers to the lexicon, strategies, and language structures used to create power.

What is the role of language in shaping human culture and society? ›

The language that we speak influences our cultural identities and our social realities. We internalize norms and rules that help us function in our own culture but that can lead to misunderstanding when used in other cultural contexts. We can adapt to different cultural contexts by purposely changing our communication.

Does language shape the way we think? ›

The answer, it turns out, is both—the way we think influences the way we speak, but the influence also goes the other way. The past decade has seen a host of ingenious demonstrations establishing that language indeed plays a causal role in shaping cognition.

How do words shape our lives? ›

A person's choice of language can affect not only how another person feels but how they perceive events around them. Word use may even influence the experience of physical pain. What people know about certain words, including when they're commonly used, also changes how people think about other words.

How do words impact people? ›

Used with skill, each word can contain a power and energy that shifts mindsets, opens dialogue, motivates, inspires other people and even yourself. Used ineffectively, words can demotivate, discourage, disengage, and, in extreme cases, make someone ill. Our words are powerful.

Why are words so powerful? ›

Words have the power to build people up and bring them down. They can uplift and enlighten, or depress and destroy. We have complete control over the words we use, so we really must choose them carefully.

How does language shape our experience of the world? ›

Language shapes and influences our perception in many ways. Beyond these aforementioned examples, arguments can be made that our perceptions can be impacted by areas including but not limited to, sentence structure, vocabulary, formality, gendered language, intonation and culture.

How does language shape our personality? ›

Studies suggest that people are likely to change their personality depending on the language they speak. This phenomenon is due to people's perceptions of the language and its culture. It is not difficult to imagine that you feel more confident speaking in your mother tongue than in a foreign language.

How does communication shape culture? ›

First, cultures are created through communication; that is, communication is the means of human interaction through which cultural characteristics— whether customs, roles, rules, rituals, laws, or other patterns—are created and shared.

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